Concept proposal — not an official Aston Villa product.

For the Villa media team
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Mental health · Suicide prevention · Support

On Your Side

Nobody should have to face their mental health struggles alone. Chasing the Stigma helps people find support, while On Your Side brings practical suicide prevention resources to people in sport.

PowerShot could help introduce more fans to these resources as part of a proposed campaign supporting the aims of Together Against Suicide. This is a concept, not an approved partnership.

Chasing the Stigma

The UK mental health charity behind Hub of Hope. Learn about its work to make support accessible and challenge stigma.

Visit Chasing the Stigma

On Your Side

A suicide prevention toolkit for people in sport, developed by Chasing the Stigma with The Royal Foundation. Read the official resources from their creators.

Read the official toolkit

Hub of Hope

Find mental health support near you through Chasing the Stigma's support directory. Access it online or download the free app below.

Get the Hub of Hope app

Hub of Hope · By Chasing the Stigma

Support within reach.

The free Hub of Hope app helps you find mental health support close to you. You can also search online without downloading anything.


Starting the conversation

Not sure what to say?

You don't need to have all the answers.

Ask

“How are you really doing?”

Listen

Give them space to talk.

Be there

Let them know you're there.

Five ways to listen

  • Show you careGive them your full attention.
  • Have patienceIt takes time to open up.
  • Use open questionsAsk “How are you feeling?” rather than “Are you okay?”
  • Say it backCheck you have understood, without judging.
  • Have courageDon't be afraid to ask how they're really doing.

Concept content written in plain language from publicly shared listening guidance. Any use of official Samaritans material would be subject to their approval.


Support when it matters

Hub of Hope

Created by Chasing the Stigma, Hub of Hope is the UK's mental health support database — find help near you, from local groups to national services.

Find support near you

Hub of Hope

In crisis right now?

116 123

Samaritans — free, 24/7. Or text SHOUT to 85258.

Concept proposal — any involvement of Chasing the Stigma, Hub of Hope or other services would be developed directly with them and subject to approval

Return to Aston Villa PowerShot

Concept prototype for Chasing the Stigma — not an official Aston Villa FC, Chasing the Stigma, On Your Side, Hub of Hope or Samaritans product. Branding, imagery, messaging, and support pathways are illustrative and subject to relevant partner approvals.

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